On the one hand, we will not exclude the so-called "human factor". After all, we are all different and the interest in musical directions is also completely individual. However, such an entertaining science as physics allows us to look at this question from a completely different perspective. The human brain is not very fond of high-frequency sounds. This can explain the popularity of pop music. Its sounds are low-frequency (about 40−66 hertz). From here and predilections of people to the "club" music. The low frequencies that are used in this music do not strain, and even to some extent, zombie people. Some may object to me and say that club music burdens them and depresses them. Please do not confuse the "human factor", which was mentioned above and scientific facts.
Have you ever wondered why so few people love classical music? Now you know. The high-frequency sounds used in baroque style music have a longer wavelength than our brain is capable of capturing. Therefore, some people experience discomfort during prolonged listening to the "classics". Meanwhile, it has long been known that it has a positive effect on the human body. Yes, classical music has a healing effect. In France, they came to the conclusion that if you play the music of Mozart to the cows, they give more milk. In the United States, during the language classes for the settlers, they played the music of Mozart, Bach, Vivaldi. Learning the language has accelerated noticeably. In Japan, in one of the bakeries, bread is baked to the sounds of Beethoven’s Sixth Symphony. Music sounds continuously, bread has an exceptional taste. Well, it’s really fun - someone in Japan thought of sake (rice vodka) to drive to the music of Mozart. The quality of sake has increased significantly. It would be nice to introduce this practice in alcoholic beverage plants. There is even such a term - “The Mozart Effect” (it is his music that has a positive effect on the performance of the brain). Baroque music leads to the fact that the brain, in addition to synchronizing the work of the hemispheres, begins to generate the so-called theta waves, which leads to improved memory, increased concentration, and attention lasts much longer on the subject of study.
Another musical direction I want to highlight separately. This is jazz. In Soviet times, he was hated. Even with the Beatles could put up, but not with jazz. Even the rockers did not say “from the saxophone to the knife - one step” (Soviet ideologist AA Zhdanov) and “today he listens to jazz, and tomorrow he will sell the Motherland”. Well, and Gorky with his "jazz - music of the fat." Why so hated? Because jazz is played and listened to by people with a huge degree of inner freedom. And the Soviet Union had nothing to do with it ... Jazz is the music of creative, extraordinary personalities who can think outside the box, to combine, seemingly at first glance, incompatible things.
Finally, I will say that many people want to have a good memory, overcome banal laziness, increase attentiveness and concentration. So one of the recipes is music. Listen to the classics, jazz. Constantly. No need to specifically sit in a chair and imagine cheap popular landscapes, as teachers in schools sometimes advise, thereby giving rise to a persistent aversion to the classics, but simply make the classics and jazz the sound background of your being.
The result will come! In a month, two, three, but it will definitely come!